Ensure you're always present on social media, for your followers or your potential customers or investors. They need to see you active so they can trust you are a fully operating company.
Everyone is on social media, so make sure your company is seen in the place where everyone is. Brand recognition is so crucial and social media is the best place to be seen and remembered.
When someone needs your product or service, they will Google to find it, so make sure you are seen and found in those searches no matter how good your website SEO is.
Below is a small selection of results Graham has achieved in the digital marketing world.
Eavor is a niche geothermal energy company, they have no ‘everyday customer’ they sell their solution to governments mostly, so the targeting was very precise on this campaign. To accomplish this follower growth Graham executed a selection of tactics including, Page Likes & Follower Campaigns, Engagement campaigns, consistent posting of interesting content, selecting the correct relevant hashtags and using ‘call to actions’.
Eavor’s main social media campaigns focused on brand awareness and engagement. Eavor wants fans from the general public, they want everyone to know about their technology and approve of it. They want the general public to vote for politicians who support geothermal and Eavor. So the main goal was to get as many people interested and engaged with the brand as possible. There was some detailed targeting to get energy specific people involved too.
CPM = Cost per 1000 impressions (lower is better) / CPC = Cost per click (lower is better)
Eavor wants to be found on Google when people search for things related to what they do, like ‘Closed-Loop Geothermal’ for example. So in the early days, before their SEO was in full swing, we guarenteed they would be found by using Search Engine Marketing (SEM). Creative ads were design that were interesting and today, more people find Eavor through search than on social media.
CTR = Click Through Rate (higher is better) / CPC = Cost per click (Lower is better)
Detailz is a local small business that sells car washing and detailing services. There are located off the main roads and can be difficult to find, so a strong digital ad campaign is keeping the business flowing. Graham focused on brand awareness and website traffic campaigns to ensure their potential customers remembered them when they needed them and also incentivized them to check out the website with deals and promotions.
CPM = Cost per 1000 impressions (lower is better) / CPC = Cost per click (lower is better)
Illusive Creations is an agency where Graham used to work and where he honed his digital marketing skills. During his time with the company, his focus was to sell products and services on social media. When a user purchased a product or signed up to a service, Illusive Creations would take a cut. Graham was tasked with designing what the ad would be, then setting up and publishing the ad on social media platforms where he would manage the ad to ensure effectiveness and profitability. The results Graham achieved were always great, but the numbers below highlight his best ever month.
Calgary, Alberta, Canada – All rights reserved – 23 Media – 2022
